Freelance digital marketing : A comprehensive guide to start

After finishing school’s study, everyone thought that earn some pocket money besides studying, and then started applying all methods online and offline.

When test all the methods, and then why not try freelance digital marketing for dummies. If that doesn’t work, move on. If you want to be your boss, freelancing is the best idea that can fulfill your dream.

Freelance work can give you more freedom than any other jobs, but it has lots of barriers. If you want to be successful, then you need to overcome all those things.

It’s a complete post to become a successful Digital Marketer. I hope it will help you.

Freelance digital marketing is all about doing work for online digital marketing clients. Whether it’s a brand promotion or collecting leads for the client.

These two examples of the above are entirely familiar. They need to do more things.

Who is ideal for freelance digital marketing?

I can’t say it is not for you. If you want to work like other professional you need to be specialists. Nowadays, it’s a competitive niche if you wish to acquire more clients you need to work like other professionals.

Requirements for a freelance marketing specialist


freelance digital marketing specialist


Mindset: it is one of the main things to achieve any goal. When you share your idea with your friends and family, everyone will scare you.

Either you don’t share your ideas with others until you become a successful freelancer or ignore the noise.

At first, don’t try to over-optimize yourself. Focus on one particular skill and master it.

Accept Challenges: Taking a freelancing project is a challenge. If you have challenges accept personality, then it is for you.

Learning habits: technology is updating every day. If you think you will cover your whole career with the same marketing plan and strategies, then after some time you need to say bye freelance digital marketing.

You need to learn a new thing every day. For example, you work for 10 hours a day. You should use 2 hours for your study.

Maybe, you can ask me what I will read. If you are planning to start your marketing career, then you can read freelance digital marketing training tutorials, freelance digital marketing courses.

If you are working, then you can check all the latest’s trends of marketing, SEO, and many more. It would help you become a specialist.

Time management: Time management is a crucial part of when you’re not working under an office or a boss.

You should treat yourself like an office employee; otherwise, your client project will be a delay, and it will silently hurt the business.

Communication and writing skills:  This sector’s job entirely depends on communication and writing skills. At last, you should have an intermediate knowledge of English.

Design Knowledge: It’s not mandatory to be an expert graphic designer, but you should have a basic understanding of graphic design.

Sometimes you need to design ads your own to run a campaign, or you can give design ideas to your design team. Your primary understanding of the design knowledge will support you a lot to do marketing.

These are the main principle for freelance digital marketing specialists. If you match with the above criteria, then move on to the next.

Know More : Why freelance editing jobs better than 9 to 5 job

Skill Set for Digital Marketer

Digital Marketer

“Dreams come true” when you work on your skills and improve it day by day. There lot of skills you need to know to become a Successful Digital Marketer. Let’s dive in.

SEO: Search engine optimization (SEO) is a part of Digital Marketing. Anyone who wants to work in this field needs to know all are the SEO term with basic level handling.

SEM: search engine marketing (SEM) is an effective way to grow traffic. It is another skill for the marketer.

Content creation and promotion: content is Heart of any business. Content can sell a thousand dollar products within a minute. It is also creative work.

If you are writing great content, but the content is not well designed then it Worthless.

Content promotion is also a crucial part — great design and written content work as per the expectation when the promotion will work well.

A successful freelance digital marketing specialist should have this skill.

SMM: Social media marketing (SMM) is used for brand awareness; generate lead from a social site, drive traffic from social sites like Facebook, Twitter, Instagram.  

Analytics: if you don’t know how your marketing strategies perform, then the campaign is worthless. Analytics tools can help you understand everything that you want to know about the campaign.

A/B testing:  it is a way of comparing the campaign. It will give you an idea of which campaigns performing well.

Sells funnel: it is an essential part of marketing. A sales funnel a graphic representation of the phases of the sale a client goes through when purchasing a product.

Email marketing: email marketing is targeting customers through email and finally converts them into paid customers.

These are essential skills to become a freelance digital marketing specialist.

Best courses for become a digital marketing specialist

Advantage disadvantage of freelancer Digital Marketer

Each job has its own Advantage and disadvantage, similarly freelance work has some Advantage and disadvantage. let’s explore it.

Let’s check out some advantages

  • Work from home or anywhere
  • Flexible time schedule
  • You can select client depends on how much work pressure you can handle
  • There is an opportunity earn infinite money

Let’s check out some disadvantages

  • Niche is extremely competitive
  • At the beginning Work hard to accrue clients
  • Sometimes you need to deal with inconsistent cash flow
  • You need to find your client
  • You need to handle a lot of work if you don’t have a team

These are the main advantages and disadvantages of a freelance digital marketer.

The best digital marketing job sector

You already know that digital marketing specialist needs to comprehend a lot of skills and master it.

Now I am going to talk about the skills related job sector that is interlinking with a digital marketing specialist.

If you think you can master a skill and dive into it, you can.

Content marketing specialists

previously, I have said content is the Heart of marketing and content promotion intimately involved with it.

Anyone can start his freelance digital marketing journey as a content marketing specialist. But you need to know that, how to write a ripping SEO optimized content for the promotion.

Then comes content promotion, well-written content only works if it reaches the right audience.

So to become a successful content marketing specialist, you need expertise in both content creation and promotion.

Let’s talk about the work that content marketing specialists do

  • Content planning
  • Content Design
  • Content creation
  • Content research
  • Keyword research
  • SEO Optimize
  • Content promotion plan
  • Ebook, blog post, Social media post, newsletter
  • Content promotion

SEO specialists

SEO Specialist assesses implements and reviews changes to sites, so they are optimized for search engines. This means maximizing the traffic to a website by enhancing page rank in search engines.

The main goal of the SEO Specialist is to drive traffic to the client website.

Let’s talk about the work that SEO specialists do

  • Understanding the client website requirement
  • Client website Analysis
  • Finding profitable keywords.
  • On-page Optimization
  • Off-page optimization
  • Speed Optimization
  • Making SEO strategies
  • Local SEO
  • SEO report generation
  • Work with analytic tools

Search engine marketing specialists

SEO and SEM are not the sameSometimes we mix them. SEM use for increasing traffic by paid ads and SEO is used for growing traffic organically.

Let’s talk about the work that SEM specialists do

  • Create campaigns
  • Run campaigns
  • Research on pay per click keywords
  • Optimize campaigns for more clicks
  • Work with analytics tools
  • Research on cost-effective methods

 Email Marketing Specialist

Email marketing is one of the best and trusted ways to generate lead. It is the best way to build relationships with users or customers.

Let’s talk about the work that Email marketing specialists do

  • Design Newsletter
  • Optimize title for best CTR
  • Email content creation
  • Run campaign
  • Work with analytics tools

Social Media Specialist

Social media Specialists work to drive traffic and create brand awareness strategies through social media.

Let’s talk about the work that Social Media Specialist do

  • Create a post on social media
  • Profile creation on social media site
  • Small Video creation for promotion
  • Reply on comments
  • Campaign creation
  • Quote or small graphic design
  • Use analytics
  • Research on social media topics

 How to set your price and how much money Digital Marketer earn 

When we work as a freelancer, pricing a project is a significant matter. Sometimes we confuse how we should charge, and sometimes we work for a low price.

This is not the right way to work as a freelancer. Either this will harm the financial condition or the client may lose.

So, the right pricing is the best option for running everything smoothly. is the best website to figure out the current market rate of any skill.

For example, if you want to check the market rate of freelance digital marketing, then search the skill, and you will get accurate results.

freelance digital marketing

Another way to price yourself is Marketplace Data, which can help you determine the current rate for any skill. This is a ninja trick.

First of all, take the top 10 jobs, the mid-priced jobs, and the low-cost jobs, and now choose the profile of the top 10 to 20 freelancers with similar skills. Compare these; you get a perfect idea for yourself.

Let’s talk about freelance digital marketing salary

You already know that is the best tool for analysis salary according to country and skills, company.

So here I am going to share a freelance digital marketing specialist salary.

digital marketing specialist salary

  1. Average Digital Marketing Specialist Salary – $49,632 /year
  2. average Search Engine Specialist salary – $ 45,321 /year 
  3. Average Content Strategist Salary – $61,373 / year
  4. Average Social Media Manager Salary – $ 50,231 /year
  5. Average Email Marketing Specialist Salary – $ 53,290 /year
  6. Average Search Engine Marketing (SEM) Specialist Salary – $ 47,247 /year
  7. Average Online Marketing Manager Salary – $61802 /year
  8. Average Digital Marketing Director Salary – $97051 /year

 learn digital marketing from scratch

Best place to find work

freelance digital marketing

There are several ways to find job Digital Marketer. At the beginning you can take marketplace and referrals help after that you can start your own business.

Let’s talk about some best marketplace that can help you get your first freelance digital marketing job.

FiverrFiverr is the best place for Freelancers to create an account and publish gig. Create your gig and publish, after a few days, you will see that your customers related to your skills knock you out.

UpworkUpwork is another marketplace where you can get the job by bidding on the project. You can also join here and find your freelance digital marketing jobs. freelancer .com is another excellent marketplace to find some outstanding projects related to marketing. You can take your project also from this market place.

People per hour if you want to do bidding and publishing gig, people per hour another excellent marketplace for that. From here, you can also get marketing related work.

Cloudpeepsthis marketplace only for a freelance digital marketing specialist, you can get long term and short term project from here.

These are the best marketplace to start freelance Digital Marketer career.

Know More : Fiverr Vs Upwork – Tips to avoid failure in hiring a freelancer

 Tools that are freelance marketer use

Trello: trello is a free and lightweight project management tool. Easy to maintain all the tasks according to the plan.

SkypeSkype is an excellent desktop application for communicating with international client free.

Buffer: it is an automatic social media management tool. It’s used for scheduling posts for social media. Buffer helps marketers work more efficiently and effectively.

Google analytics it is used to tracking any campaigns, analysis campaigns data.

Mailchimpit is best to email marketing software for a beginner. It’s easy to manage email marketing campaigns. It’s not a free tool, but it’s free plan enough to start an email marketing campaign.

Funnelyticsit is another tool to optimize funnel for any campaign. This funnel mapping tool help improves sales.

Feedly: it is another useful tool for the marketer to save all the topics in one place. It easy to read target content at the same time.

Grammarly: Grammarly is useful tools to identify errors in writing like a spelling mistake, sentence fragment, grammar error. it’s a free image source. Premium quality image available free.

Canvait is used for design graphics, image, quote, ads for social media or other places. 

If you are planning to embark on your freelance digital marketing career, you can apply the above steps. Or you can do it if you want to go with a particular skill and master it.

Now everything depends on you.

If you liked this article, please share it with others.

Triple Shark

Founder of Triple Shark | Freelancer | Blogger | working as Full stack Developer on Upwork, Fiverr .

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