3 Tips To Avoid Failure In Upwork Cover Letter (Winning Formula)

Seven years ago, I started my freelance career at Odesk (Upwork) platform. At that time, I had no clients. I tried all of the methods, but nothing worked .

After rejecting dozens of proposals, I discover the problems and deal with them. And it has changed my Upwork career.

So, in this Upwork Cover Letter article, I’m going to share the secret of writing a job-winning Upwork cover letter. I will also cover that is what you should and should not do.

Continue reading, and you will learn lots of things.

I will share some Upwork job proposal template at the end. From there, you can take the idea of how to write a cover letter for your project.

I never suggest you copy-paste, but if you do, try to customize it to your needs.

How to write an excellent Upwork Cover Letter (Formula )

Formula = Engagement + Trust + Conclusion

As you have seen, yes, this is the best tricks to create a killer Upwork cover letter.

Let’s discuss the formula in depth.

Step#1 – Engagement

First of all, you need to get your client’s attention in the first few paragraphs. It is essential to force the client to read the entire cover letter.

Otherwise, you could ignore the client’s eyes and lose the project.

Sound like difficult, but it’s not hard to do.

Follow the few steps bellow

  • Read the project carefully
  • Avoid introduction at first
  • Avoid adding skills in the first paragraph
  • Start with client’s needs

Let’s see an example of the first paragraph of the Upwork cover letter.

for showing example i take this Upwork job

upwork cover letter

Hey there, I see you’re looking for somebody to convert your PSD to HTML…

Now a day’s mobile-friendly design helps you increase traffic and improve website SERP.

Let’s explain

In the first line, I just focused on the client’s needs.

In the second line, I tried to give him some positive information about his project and pretend to make him understand that I know the technologies deeply.

It will help create a positive impact on the client.

This is enough to force the client to read your full Upwork cover letter.

Let’s talk about why it works

If you view your cover letter from the client-side, you will see that some lines of your proposal appear first.

So, you should always focus on making the first few sentences attractive, especially when you bid on a competitive marketplace.

Upwork cover letter samples

 

Step#2 – Trust

I don’t know how many people would agree with me, but a cover letter is indeed a part of self-marketing.

It’s proven, selling the product to the customer by building trust quite easy.

Clients like you and me are not from different planets. Imagine how the faith factor works on us; it does the same to them.

For example, you want to buy an “expensive phone” but don’t know where to buy it online.

Now your friend buys this quality phone from Amazon and suggests you buy your phone from Amazon.

Now, what do you do?

Simple, you must go with Amazon.

So, let’s talk about how to use this method in the Upwork cover letter

There are several ways to build trust with a cover letter. Now I’m going to discuss the methods that work.

Skills: It is essential to express how expert you are in project-related skills. So this part of your Upwork cover letter should be taken care of.

No matter how many skills you know. If you want to crack the job, you need to add relevant skills related to this job.

Have a look at the above example – this particular job looking for a website designer with html5, CSS3, jQuery, responsive design, pixel perfect design knowledge.

If you are bidding on this project, you should focus on your job skills that are relevant to the job description. Otherwise, you can be rejected.

Special tips: If possible, try writing solutions to the client’s problem in this trust section with specific skills.

Like…

If you go with a bootstrap responsive CSS framework, then the PSD to HTML work will be more flawless.

Let me explain why this will work…

If your client tech person or not, when he reads this line, he will take it as a suggestion, and he will research it.

If you can make him think that you care about his project, the project is your ‘.Apply it into your Upwork cover letter. It will work like magic.

 Portfolio: This is something like the cherry on the cake. I think you wrote your web developer Upwork cover letter following all the above steps.

Wait few minutes….

Let’s go back to our mobile purchase example. Suppose your friend buys the same phone you want to purchase and comes to show you that he bought it from Amazon.

Now tell me what you will do?

Without thinking anything, you will go to Amazon and order it for you.

That is the trust factor with real proof.

So here is the same scenario with a cover letter. You already attract client attention within a few sentences, and now you have added related work.

Now, if your client loves your work, you will be selected for this project.

Let’s see a quick example of the middle part of the cover letter

For this particular project, you need a web Designer or coder with good knowledge of HTML/css3/media query, pixel perfect coding.

I understand what you’re looking for, and share with you my top three projects- here’s some pixel-perfect responsive PSD to HTML work.

  1. Example1.com
  2. Example2.com
  3. Example3.com

Step #3 – Conclusion

This is the last step of the Upwork cover letter.  There are two ways to finish the cover letter.

  • By asking a question
  • General way

If you ask directly to your client to hire you 90% time, you will get rejected.

Let me explain why and how to overcome it…

Let’s understand with a live example

What would you think if someone came to your house and asked you to buy something?

You will think of either its low quality or cheap product.

If the product company runs a campaign before selling it in your area, then definitely they can sell the product (not for all the cases).

Likewise, with a cover letter, you will be rejected if you directly ask your client to hire you for their project.

So the best way is to create questions that should be interesting and relevant to the topic. Clients are always eager to answer questions related to their projects. And it works.

This method does not work for all cover letters.

You go in a General way where it doesn’t work. The general way means a simple cold message. Something likes that

Moreover, I am good at English speaking. We could even talk over the voice call for quicker communication.
Upon checking my information, if you Believe me the best candidate for the Job, feels free to knock me. I am always available here.

I’m looking forward to hearing from you shortly.

Sincerely

Anindya

 

Hopefully, the doubts about how to write a perfect Upwork cover letter that helps you win your work have been overcome.

Let’s see the final preview of our example cover letter

Hey there,

I see you’re looking for somebody to convert your PSD to HTML…

If you go with a bootstrap responsive CSS framework, then the PSD to HTML work will be more flawless.

For this particular project, you need a web Designer or coder with good knowledge of HTML/css3/media query, pixel perfect coding.

I understand what you’re looking for, and share with you my top three projects- here’s some pixel-perfect responsive PSD to HTML work.

  1. Example1.com
  2. Example2.com
  3. Example3.com

Moreover, I am good at English speaking. We could even talk over the voice call for quicker communication.
Upon checking my information, if you Believe me the best candidate for the Job, feels free to knock me. I am always available here.

I’m looking forward to hearing from you shortly.

Sincerely

 Anindya

Read More : FIVERR VS UPWORK – TIPS TO AVOID FAILURE IN HIRING A FREELANCER

Pro tips for Upwork cover letter

Writing a good cover letter is an art; no one can say that you will win every job by copying my method.

We can give you the right direction that can help improve your chances of winning.

Let see some pro tips bellow

  • Don’t copy anyone cover letter but you can take the idea
  • Don’t use the same cover letter on every job post
  • Use hi there or client’s name
  • Don’t try to sell into the letter
  • Try to add the free solution
  • If possible finish 80% job and with attachment
  • Don’t talk outside the marketplace
  • Don’t add skype or phone number
  • Avoid spelling mistake
  • At last 3 to 5 time check your Upwork cover letter before submitting
  • Use Grammarly
  • Always make your cover letter clean and simple

Download some sample Upwork cover letter below. If you like these posts, please share it with other freelancers.

Download Now

Triple Shark

Founder of Triple Shark | Freelancer | Blogger | working as Full stack Developer on Upwork, Fiverr .

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